‘Portraits’ (Super Bowl 50)
'Portraits' (Super Bowl 50)
UAW-FCA in Motion
Feb 08, 2016
The Jeep® brand celebrates its 75th anniversary this year and it is highlighted by two new distinct videos launched during the Super Bowl 50 broadcast that recognize the brand milestone, both paying tribute to its legacy and looking ahead to its future.
The first video “Portraits” is a nod to the past, an acknowledgment to the many people, faces and moments that have shaped the history of the brand beginning in 1941. Set behind an original music score, “Portraits” uses more than 60 carefully curated images from around the world, including famous icons (Marilyn Monroe, Jeff Goldblum, BB King, Aretha Franklin, Bobby Jones, Steve McQueen, Amelia Earhart) and pop culture moments (“Jurassic Park,” “The Terminator”), linked together with iconic Jeep vehicles to bring to life and pay tribute to both the true spirit and humanity that has come to embody the brand.