UAW-FCA in Motion
Feb 16, 2016
On President’s Day, the Chrysler brand launched a new ad campaign, called “Premium to the People,” featuring actors Martin Sheen and Bill Pullman re-creating their roles as presidents.
Sheen, who portrayed President Josiah Bartlett in the television series “The West Wing,” and Bill Pullman, known for his role as President Thomas J. Whitmore in the movie, “Independence Day,” reprise presidential roles in a series of new television spots.
The first spot is a 60-second ad titled “American-est.” The second is a 30-second commercial called “Swerve.”