’4x4ever’ (Super Bowl 50)
'4x4ever' (Super Bowl 50)
UAW-FCA in Motion
Feb 08, 2016
The Jeep® brand celebrates its 75th anniversary this year and it is highlighted by two new distinct videos launched during the Super Bowl 50 broadcast that recognize the brand milestone, both paying tribute to its legacy and looking ahead to its future.
In a custom music track created specifically for the brand and performed by Sony Music artist Morgan Dorr, “4x4ever” brings to life in song the idea that 4×4 goes beyond solely representing those who blaze the Trails of the Rubicon and Moab to living a life that is without boundaries, with lyrics conveying the attitude that embodies the vehicles’ off-road soul and on-road performance, all while fueling the dreams and aspirations of all adventurers around the globe.