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12/11/09
'BEST OF ALL WORLDS'

Magazine calls Ram Power Wagon top 2010 pickup

AUBURN HILLS, Mich. – The all-new 2010 Ram 2500 Power Wagon is powering up to rave reviews.


The all-new 2010 Ram 2500 Power Wagon

The latest kudos are from the editors of Four Wheeler who have named the Power Wagon the magazine’s “2010 Pickup Truck of the Year.”

“It’s an honor to have Four Wheeler magazine recognize our all-new 2010 Ram 2500 Power Wagon with this significant award,” said Fred Diaz, president and CEO of the Ram Truck Brand, Chrysler Group LLC.

“This award speaks loudly about the Ram Power Wagon; it’s the most capable factory-equipped off-road-ready pickup truck on the road.”

The annual Four Wheeler award is open to vehicles that are entirely new or have substantial mechanical revisions from a previous model year. They must go through a series of in-depth, on- and off-road tests to qualify for the award.

Besides the Ram 2500 Heavy Duty Power Wagon, this year’s competitors included three other new pickup trucks: the Ram 2500 Heavy Duty with a Cummins diesel, Ford SVT F-150 Raptor and Toyota Tundra.

“The new Power Wagon is quite nearly the best of all worlds,” said Four Wheeler Editor Douglas McColloch. “Its tall stance and body-on-frame architecture don’t get in the way of delivering a pleasant and relatively quiet highway ride.”

McColloch said the Power Wagon’s work-truck ethic is belied by its eight-lug axles and 10,000-pound tow rating. “And once off the pavement, deep in the dirt,” he said, “the Power Wagon can simply go places, and do things, that no other full-size truck on the planet can.”


As tough-looking powering away as it is coming at you.

He said keys to the truck’s robust off-road performance are its electric-locking front and rear differentials, electronic disconnecting front swaybar and a 12,000-pound winch delivered straight from the factory. These and other features make the 2010 Ram 2500 Power Wagon the most off-road-ready production pickup truck.

“All in all, the Power Wagon is a very worthy winner of our Pickup Truck of the Year competition,” said McColloch.

The 2010 Ram Heavy Duty brings increased capability and innovative new features to the heavy-duty segment with an uncompromising attitude that remains the standard for all full-size heavy-duty pickups.


The new Ram is making a splash.

The truck is available in five distinct trim models – ST, SLT, TRX, Power Wagon and Laramie. Each has a unique appearance and offers various equipment options.

The 2010 Ram Heavy Duty pickups feature a hydro-formed, fully boxed frame with advanced torsional rigidity and stiffness. A coil-spring suspension setup is used up front, while the multi-leaf spring design is maintained in the rear for heavy-duty capability. Front and rear shocks and springs are tuned for optimum ride quality and capability.

The new Ram 2500 and 3500 pickups offer the only standard exhaust brake in the segment (diesel-equipped models). This feature reduces brake fade, prolongs brake life and provides confidence and safety when hauling heavy loads on downhill grades.


Mud is a natural element for Ram Heavy Duty pickups.

Ram Heavy Duty towing, payload and axle capacity also have been increased for 2010.

Powertrain choices include the legendary 6.7-liter Cummins Turbo Diesel engine, which produces 350 horsepower (261 kW) at 3,000 rpm and 650 lb.-ft. of torque (881 N•m) at only 1,500 rpm.

The 2010 Ram Heavy Duty comes standard with the 5.7-liter HEMI V-8 gasoline engine, delivering 383 horsepower (286 kW) at 5,600 rpm and 400 lb.-ft. of torque (542 N•m) at 4,000 rpm. The engine was redesigned for 2009, with several new and improved technologies including Variable-valve Timing and increased compression ratio.


As handsome in the city as it is in the country.

In addition, the 2010 Ram 2500 and 3500 Mega Cab models offer best-in-class interior room in the segment, including the largest, longest cab, largest interior cargo volume, largest second-row leg room and first-ever reclining rear seats.

The all-new 2010 Ram Heavy Duty is available with a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $28,165 for regular cab models, $31,415 for crew cab models and $36,865 for Mega Cab models. All prices include $950 for destination.

Now in its 48th year, Four Wheeler is published monthly by Source Interlink Media LLC and reaches over 236,000 subscribers monthly with a readership of about 3 million off-road enthusiasts.

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