AUBURN HILLS, Mich. – Chrysler employees have a new opportunity to help put a special someone behind
the wheel of a vehicle they build at a true bargain price.
Get a great deal on the 2008 Dodge Ram
Starting Monday, Aug. 11, employees can extend the same discount
they receive when buying or leasing an eligible Chrysler, Jeep or Dodge to
anyone who normally would not quality for the employee price.
The discount will apply to most new vehicles that may be offered to one “certain
designated individual” (CDI) through Sept. 30.
The new CDI initiative is similar to Chrysler’s previous Employee Choice
program that opened the door for many employees to become sales ambassadors
for the company.
Nancy Rae, Chrysler executive vice president of human resources and communications,
and UAW Vice President General Holiefield, director of the union’s Chrysler
Department, urged UAW members to support the new marketing effort.
“As employees, we all have a stake in the success of our company – and
we all are in an excellent position to speak knowledgeably about our outstanding
product lineup with the kind of passion, pride and insight that can help close
a sale,” Rae and Holiefield said in a message to employees.
“With each employee serving as an active product ambassador, we can
amplify the work of our sales force and contribute to the success of our company.”
The CDI program offers a friend or neighbor of a Chrysler employee
a chance to get a sweet deal on a new Chrysler, Dodge or Jeep vehicle. They
can take advantage of the employee price in addition to cashing in on discounts
available through the company’s current “Shop ‘Til You Drive” incentive
To provide this special opportunity to a friend or extended family member,
employees must register the eligible buyer and generate a CDI number to give
to them for a specific sale.
To do so, or to obtain further details of the new program,
employees should visit the Employee Advantage Web site at www.ea.chrysler.com.
The new CDI number is in addition to the six Employee Advantage numbers that
employees can present to eligible immediate family members for the purchase
of a Chrysler product.